Principles of marketing /
Marketing
Philip Kotler, Gary Armstrong ; Horizon edition contributions by Diane Sutherland, Jon Sutherland.
- 14th ed. Horizon ed.
- Boston : Pearson, c2013.
- 636 p. : ill.; 28 cm.
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.