TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 9780273779827 (Pbk.)
AV  - HF 5415 K672 2013 CIRC 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2013" -- Title page verso; Includes bibliographical references and indexes; Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing

ER  -