Principles of marketing management /  
Felicitas U. Evangelista [et al.] 
 - Manila :   National Book Store,   1984. 
 - xx, 611 pages . :   Illustration.  ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 P74 1984 F