TY  - BOOK
AU  - Evangelista, Felicitas U.
TI  - Principles of marketing management / 
AV  - HF 5415.13 P74 1984 F 
PY  - 1984///
CY  - Manila
PB  -  National Book Store, 
KW  - Marketing management
N1  - Includes index
ER  -