McCarthy, E Jerome Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 10th ed. - Homewood, Illinois : Richard D. Irwin, c1990. - xviii, 732 p. : ill. ; 26 cm,. Includes bibliographical references and index. ISBN: 0256068658 (Pbk.) Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .M32 1990