TY  - BOOK
AU  - McCarthy, E     Jerome
AU  - Perreault, William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256068658 (Pbk.)
AV  - HF5415.13 .M32 1990
PY  - 1990///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -