TY  - BOOK
AU  - Zarate, Cynthia A     .,
TI  - Principles of marketing
SN  - 9789719802181 (Pbk.)
AV  - HF 5415.12.P5 Z37 2014.F 
PY  - 2014///
CY  - Quezon City
PB  - C & E Publishing, 
KW  - Marketing
KW  - Philippines
N1  - Includes bibliographical references and index
ER  -