TY - BOOK AU - Cateora,Philip R . AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9789814646086 (NP) AV - HF1416 .C37 2015 U1 - 658.8/4 PY - 2015/// CY - Boston PB - McGraw-Hill Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -