TY  - BOOK
AU  - Hackley, Chris,
AU  - Hackley, Rumpaka Amy,
TI  - Advertising & promotion
SN  - 9781446280720
AV  - HF5823 .H32 2015
PY  - 2015///
CY  - Los Angeles
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -