Wee, Chow Hou Practical marketing: an Asian perspective / Wee, Chow Hou - Singapore : Addison Wesley Publishing 1997 - xii, 297 p. ill. ; 25 cm. Includes index. ISBN: 0-201-62857-0 Subjects--Topical Terms: Marketing.Marketing Asia. LC Class. No.: HF5415 / .W44 1997