Evans, Joel R. Marketing / Evans, Joel R. and Berman, Barry - 4th - New York : Macmillan Publishing c 1990 - xxix, [894] p. ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0-02-334401-6 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .E831 1990