TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry
TI  - Marketing
SN  - 0-02-334401-6
AV  - HF5415  .E831 1990
PY  - 1990///
CY  - New York
PB  - Macmillan Publishing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -