TY  - BOOK
AU  - Pereda,Pedrito Real
AU  - Pereda,Purisima Pedrialva
AU  - Arcega,Raymundo P.
TI  - Consumer behavior: (a practical approach to consumer understanding) 
SN  - 9789719654049
PY  - 2015///
CY  - [Manila]
PB  - [Unlimited Books Library Services & Publishing]
KW  - Consumer behavior
KW  - Textbooks
KW  - Consumers
KW  - Attitudes
KW  - Problems, exercises, etc
N1  - Includes bibliographical references
ER  -