TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F., Jr.
AU  - McDaniel, Carl
TI  - Essentials of marketing
SN  - 0-538-87926-2
AV  - HF5415 .L35 1995
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -