Crash course in marketing for libraries /
Susan Webreck Alman.
- Westport, Conn. : Libraries Unlimited, c2007.
- xi, 177 p. : ill. ; 28 cm.
- Crash course series .
- Crash course series (Westport, Conn.) .
Includes bibliographical references (p. 169-173) and index.
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.