Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel.
Material type: TextPublication details: New York, New York : McGraw-Hill, c2012Edition: 9th edDescription: xxxv, 796 p. : ill. ; 27 cmISBN: 9780071314404 (Pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B44 2012Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5823.B44 2012 CIRC (Browse shelf(Opens below)) | 14-0176 | Available | Circulation | 32428 |
Includes bibliographical references and index.
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