| 000 | 00742 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0071253297 | ||
| 040 |
_aMMSU _cULS _dULS |
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| 050 |
_aHD9980.5 _b.Z44 2006 |
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| 100 |
_aZeithaml, Valarie. _96179 |
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| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gemler. |
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| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _cc2006. |
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| 300 |
_axxvii, 708 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aService industries _bMarketing. _96180 |
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| 650 |
_aCustomer services. _96181 |
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| 650 |
_aMarketing. _96182 |
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| 700 |
_aBitner, Mary Jo. _96183 |
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| 700 |
_aGremler, Dwayne D. _96184 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c1201 _d1201 |
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