| 000 | 00940nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20240508140522.0 | ||
| 008 | 190311b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789710552269 | ||
| 040 |
_aMMSU _cULS _dULS |
||
| 050 | _aHF 5415.123 .E87 2015 F | ||
| 245 |
_aEssentials of integrated marketing communication / _cSamuel M. Salvador [and four others]. |
||
| 246 | _aIntegrated marketing communication. | ||
| 260 |
_a[s.l.] : _bAdrian Books Inc., _c2015 |
||
| 300 |
_axviii, 292 pages ; _c23 cm. |
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| 500 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_91431 _aCommunication in marketing. |
|
| 650 | 0 |
_91432 _aSales promotion. |
|
| 650 | 0 |
_91433 _aAdvertising. |
|
| 650 | 0 |
_91434 _aDirect marketing. |
|
| 700 |
_91435 _aSomera, Ruperto P., _eauthor |
||
| 700 |
_91436 _aGeronimo, Ellinor Fua C., _eauthor |
||
| 700 |
_91437 _aMolano, Helen S., _eauthor |
||
| 700 |
_91438 _aAng, Athena Georgene Uy, _eauthor |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c12454 _d12454 |
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