| 000 | 00832cam a22002294a 4500 | ||
|---|---|---|---|
| 001 | 15484465 | ||
| 020 | _a9780324665314 | ||
| 040 |
_aMMSU _bULS _cULS |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.S54 2010 |
| 100 | 1 |
_aShimp, Terence A. _96729 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication in advertising and promotion / _cTerence A. Shimp. |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia : _bSouth-Western, _cc2010. |
||
| 300 |
_axx, 668 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _96730 |
|
| 650 | 0 |
_aSales promotion. _96731 |
|
| 650 | 0 |
_aAdvertising. _96732 |
|
| 650 | 0 |
_aDirect marketing. _96733 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c1336 _d1336 |
||