000 00739nam a22002057a 4500
003 MMSUML19-0037
005 20240808155552.0
008 200207b xxu||||| |||| 00| 0 eng d
020 _a9781452241418 (Pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
_dULS
050 0 0 _aP 96 M34 G47 2017 CIRC
100 1 _aGershon, Richard A.,
_eauthor
245 1 0 _aDigital media and innovation :
_bmanagement and design strategies in communication /
_cRichard A. Gershon.
264 1 _aLos Angeles :
_bSAGE,
_c2017.
300 _axvi, 261 pages :
_billustrations ;
_c26 cm
504 _aIncludes bibliographical references and indexes.
650 0 _aMass media
_xManagement.
650 0 _aOrganizational effectiveness.
942 _2lcc
_cBK
999 _c13938
_d13938