000 00691 a2200217 4500
020 _a9780073369464
040 _aMMSU
_cULS
_dULS
041 _aeng
050 _aHF5415
_b.M37 2008
245 _aMarketing 08/09 /
_cJohn E. Richardson, editor.
250 _a13th ed.
260 _aBoston :
_bMcGraw Hill Higher Education,
_cc2008.
300 _axvi, 203 p. :
_bill. ;
_c28 cm.
440 _aAnnual editions.
_97020
504 _aIncludes bibliographical references.
650 _aMarketing
_bPeriodicals.
_97021
650 _aMarketing
_bSocial aspects
_cPeriodicals.
_97022
650 _aMarketing
_bManagement
_cPeriodicals.
_97023
700 _aRichardson, John E.
_97024
942 _2lcc
_cBK
999 _c1401
_d1401