| 000 | 01296cam a22002537i 4500 | ||
|---|---|---|---|
| 001 | 17618507 | ||
| 003 | OSt | ||
| 005 | 20240524085259.0 | ||
| 008 | 130208s2013 ncuao b 001 0 eng c | ||
| 020 | _a9780822353638 Pbk., Bp. | ||
| 040 |
_aMMSU _cULS |
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| 050 | 0 | 0 | _aHF 3826.5 Y36 2013 JAPAN |
| 100 | 1 | _aYano, Christine Reiko. | |
| 245 | 1 | 0 |
_aPink globalization : _bHello Kitty's trek across the Pacific / _cChristine R. Yano. |
| 264 | 1 |
_aDurham : _bDuke University Press, _c2013. |
|
| 300 |
_axiv, 322 pages ; _billustrations ; _c23 cm |
||
| 504 | _aIncludes bibliographical references (p. 299-312) and index. | ||
| 505 | 0 | _aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline. | |
| 650 | 0 |
_aExports _zJapan. |
|
| 650 | 0 | _aCharacter merchandising. | |
| 650 | 0 | _aGlobalization. | |
| 651 | 0 |
_aJapan _xCommerce. |
|
| 942 |
_2lcc _cBK |
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| 999 |
_c22194 _d22194 |
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