| 000 | 00829nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260306111320.0 | ||
| 008 | 260306b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781119835202 Hb. Bp. | ||
| 040 |
_aMMSU _cULS |
||
| 050 | _aHF 5415.13 E58 2023 CASAT | ||
| 245 |
_aEntrepreneurial marketing : _bbeyond professionalism to creativity, leadership, and sustainability / _cPhilip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry. |
||
| 260 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2023. |
||
| 300 |
_axv, 266 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | _aMarketing -- Management. | ||
| 650 |
_aOrganizational change. _994 |
||
| 650 |
_aDecision making. _9674 |
||
| 650 | _aStrategic planning. | ||
| 650 | _aCreativity in business. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c28993 _d28993 |
||