| 000 | 00696nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260430142823.0 | ||
| 008 | 260430b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781133188544 Hb. Bp. | ||
| 040 |
_aMMSU _cULS |
||
| 050 | _aHF 5415.2 B76 2014 CASAT | ||
| 100 | _aBrown, Tom J. | ||
| 245 |
_aBasic marketing research : customer insights and managerial action / _cTom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr. |
||
| 250 | _aEighth edition. | ||
| 260 |
_aAustralia : _bCengage Learning, _c2014. |
||
| 300 |
_axxvi, 478 pages : _billustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aMarketing research. _91751 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c29046 _d29046 |
||