| 000 | 00734nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240712085042.0 | ||
| 008 | 121206t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273752929 | ||
| 040 |
_aMMSU _beng _cULS _dULS |
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| 050 | _aHF 5823 M67 2012 CIRC | ||
| 100 |
_aMoriarty, Sandra _914475 |
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| 245 |
_aAdvertising & IMC : _bprinciples and practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
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| 250 | _a9th ed., global edition. | ||
| 260 |
_aBoston : _bPearson, _cc2012. |
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| 300 |
_a685 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising. _914476 |
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| 700 |
_aMitchell, Nancy. _914477 |
||
| 700 |
_aWells, William. _914478 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c3162 _d3162 |
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