000 00668nam a22002057a 4500
003 OSt
005 20240808154415.0
008 130419t xxu||||| |||| 00| 0 eng d
020 _a0029184614
040 _aMMSU
_cULS
050 _aHF 5415.122 K686 1989 CIRC
100 _aKotler, Philip
_917009
245 _aSocial marketing :
_bstrategies for changing public behavior /
_cPhilip Kotler, Eduardo L. Roberto.
260 _aNew York :
_bThe Free Press,
_cc1989.
300 _axii, 401 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _aSocial marketing.
_917010
700 _aRoberto, Eduardo L.
_917011
942 _2lcc
_cBK
999 _c3710
_d3710