000 | 00668nam a22002057a 4500 | ||
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003 | OSt | ||
005 | 20240808154415.0 | ||
008 | 130419t xxu||||| |||| 00| 0 eng d | ||
020 | _a0029184614 | ||
040 |
_aMMSU _cULS |
||
050 | _aHF 5415.122 K686 1989 CIRC | ||
100 |
_aKotler, Philip _917009 |
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245 |
_aSocial marketing : _bstrategies for changing public behavior / _cPhilip Kotler, Eduardo L. Roberto. |
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260 |
_aNew York : _bThe Free Press, _cc1989. |
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300 |
_axii, 401 p. : _bill. ; _c25 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 |
_aSocial marketing. _917010 |
||
700 |
_aRoberto, Eduardo L. _917011 |
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942 |
_2lcc _cBK |
||
999 |
_c3710 _d3710 |