| 000 | 00753nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010085715.0 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070489297 | ||
| 040 |
_aMMSU _beng _cULS _dULS |
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| 050 |
_aHF5415.13 _b.G8448 1988 |
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| 100 |
_aGuiltinan, Joseph P _917116 |
||
| 245 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
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| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Book, _cc1988. |
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| 300 |
_axvi, 427 p. : _bill. ; _c25 cm. |
||
| 440 |
_a(McGraw-Hill series in marketing) _917117 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _bManagement. _917118 |
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| 700 |
_aPaul. Gordon W. _917119 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3735 _d3735 |
||