| 000 | 00645nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010085716.0 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0023231505 | ||
| 040 |
_aMMSU _beng _cULS _dULS |
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| 050 |
_aHF5415.13 _b.C645 1988 |
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| 100 |
_aCohen, William A _917137 |
||
| 245 |
_aThe Practice of marketing mangement : _banalysis, planning, and implementation / _cWilliam A. Cohen. |
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| 260 |
_aNew York : _bMacmillan Publishing, _cc1988. |
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| 300 |
_axix, 695 p[. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _bManagement. _917138 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c3740 _d3740 |
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