| 000 | 00829nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010085716.0 | ||
| 008 | 130423t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0073529826 | ||
| 040 |
_aMMSU _beng _cULS _dULS |
||
| 050 |
_aHF5415.13 _b.M84 2008 |
||
| 100 |
_aMullins, John W _917143 |
||
| 245 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr. |
||
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axxii, 533 p. : _bill. ; _c26 cm. |
||
| 440 |
_a(McGraw-Hill/Irwin series in marketing) _917144 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _bManagement. _917145 |
||
| 700 |
_aWalker, Orville C _917146 |
||
| 700 |
_aBoyd, Harper W _917147 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3743 _d3743 |
||