| 000 | 00755nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3334575 | ||
| 003 | OSt | ||
| 005 | 20171010085717.0 | ||
| 008 | 850122s1986 ilua b 000 0 eng | ||
| 020 | _a0256033714 | ||
| 040 |
_aMMSU _cULS _dULS _beng |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C73 1986 |
| 100 | 1 |
_aCravens, David W _917160 |
|
| 245 | 1 | 0 |
_aStrategic marketing cases and applications / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, Illinois : _bIrwin, _c1986. |
||
| 300 |
_axxi, 803 p. : _bill. ; _c25 cm. |
||
| 440 | 4 |
_a(The Irwin series in marketing) _917161 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xCase studies. _917162 |
|
| 700 | 1 |
_aLamb, Charles W. _917163 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c3748 _d3748 |
||