| 000 | 00759nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240808140448.0 | ||
| 008 | 131010t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070489203 | ||
| 040 |
_aMMSU _cULS |
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| 050 | _aHF 5415.13 G8448 1982 CIRC | ||
| 100 |
_aGuiltinan, Joseph P _920341 |
||
| 245 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
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| 250 | _ainternational student ed. | ||
| 260 |
_aAucklancd : _bMcGraw-Hill, _c1982. |
||
| 300 |
_axvi, 412 p. : _bill. ; _c24 cm. |
||
| 440 |
_a(McGraw-Hill series in marketing) _920342 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing management. _920343 |
||
| 700 |
_aPaul, Gordon W. _920344 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c4522 _d4522 |
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