| 000 | 00780nam a22002297a 4500 | ||
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| 003 | OSt | ||
| 005 | 20171010090112.0 | ||
| 008 | 131213t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471159050 | ||
| 040 |
_aMMSU _cULS _dULS |
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| 050 |
_aHF5415.1 _b.H37 1998 |
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| 100 |
_aHartley, Robert F _921801 |
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| 245 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
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| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _cc1998. |
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| 300 |
_aviii, 376 p. : _c23 cm. |
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| 500 | _aRev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aMarketing _cUnited States _xCase studies. _921802 |
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| 700 |
_aHartkley, Robert F., 1927- . Marketing mistakes. _921803 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c4894 _d4894 |
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