000			01066nam a22002657a 4500
003			OSt
005			20171010090113.0
008			131213t xxu||||| |||| 00| 0 eng d
020			_a0538836784
040			_aMMSU _cULS _dULS
050			_aHF5415.1283 _b.B56 1995
100			_aBingham, Frank G _921808
245			_aBusiness marketing management / _cFrank G. Bingham, Jr., Barney T. Raffield, III.
260			_a[Cincinnati, Ohio] : _bSouth-Western Publishing, _cc1995.
300			_axxviii, 675 p. : _bill. ; _c24 cm.
500			_aRev. ed. of : Business to business marketing management, c1990.
504			_aIncludes bibliographical references and index.
650			_aIndustrial marketing _xManagement. _921809
650			_aIndustrial procurement _xManagement. _921810
650			_aIndustrial marketing _xCase studies _zUnited States. _921811
650			_aIndustiral procurement _xCase studies. _zUnited States _921812
700			_aRaffield, Barney T. _921813
700			_aBingham, Frank G. Business to business marketing management. _921814
942			_2lcc _cBK
999			_c4896 _d4896