| 000 | 00715nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010090159.0 | ||
| 008 | 140307t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781412981491 (Pbk.) | ||
| 040 |
_aMMSU _cULS _dULS |
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| 050 |
_aHF5414 _b.L43 2011 |
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| 100 |
_aLee, Nancy R _922925 |
||
| 245 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
||
| 250 | _a4th ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aSocial marketing. _922926 |
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| 650 |
_aBehavior modification. _922927 |
||
| 700 |
_aKotler, Philip. _922928 |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c5138 _d5138 |
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