| 000 | 00778nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010090209.0 | ||
| 008 | 140408t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780273760894 (Pbk.) | ||
| 040 |
_aMMSU _cULS _dULS |
||
| 050 |
_aHF5823 _b.F54 2013 |
||
| 100 |
_aFill, Chris _923234 |
||
| 245 |
_aAdvertising : _bstrategy, creativity and media / _cChris Fill, Graham Hughes, Scott De Francesco. |
||
| 260 |
_aHarlow, England : _bPearson, _cc2013. |
||
| 300 |
_axxii, 394 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aAdvertising. _923235 |
||
| 650 |
_aMass media. _923236 |
||
| 650 |
_aDigital media. _923237 |
||
| 700 |
_aHughes, Graham. _923238 |
||
| 700 |
_aDe Francesco, Scott. _923239 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5194 _d5194 |
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