| 000 | 00728nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20171010090852.0 | ||
| 008 | 151023t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256068658 (Pbk.) | ||
| 040 |
_aMMSU _beng _cULS _dULS |
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| 050 |
_aHF5415.13 _b.M32 1990 |
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| 100 |
_aMcCarthy, E Jerome _932383 |
||
| 245 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
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| 250 | _a10th ed. | ||
| 260 |
_aHomewood, Illinois : _bRichard D. Irwin, _cc1990. |
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| 300 |
_axviii, 732 p. : _bill. ; _c26 cm,. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement. _932384 |
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| 700 |
_aPerreault, William D. _932385 |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c7246 _d7246 |
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