| 000 | 00712nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240807142526.0 | ||
| 008 | 160704t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780077152345 (Pbk.) | ||
| 040 |
_aMMSU _cULS |
||
| 050 | _aHF 5415.13.P34 2014 CIRC | ||
| 100 |
_aPalmer, Adrian, _eauthor. _935282 |
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| 245 |
_aPrinciples of services marketing / _cAdrian Palmer. |
||
| 250 | _aSeventh edition. | ||
| 260 |
_aLondon : _bMcGraw-Hill Education, _c2014. |
||
| 300 |
_axviii,495 pages : _billustrations, colored _e27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xManagement. _935283 |
||
| 650 |
_aService industries _xMarketing. _935284 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7939 _d7939 |
||