| 000 | 00785nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20171010084809.0 | ||
| 008 | 110921t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-538-87926-2 | ||
| 040 |
_aMMSU-ULS _cULS _dULS |
||
| 050 |
_aHF5415 _b.L35 1995 |
||
| 100 |
_aLamb, Charles W. _94545 |
||
| 245 |
_aEssentials of marketing / _cLamb, Charles W., Jr., Hair, Joseph F., Jr., and McDaniel, Carl |
||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Publishing _cc 1999 |
||
| 300 |
_axxvi, 502 p. _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing. _94546 |
||
| 650 |
_aMarketing _bManagement. _94547 |
||
| 700 |
_aHair, Joseph F., Jr. _94548 |
||
| 700 |
_aMcDaniel, Carl _94549 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c836 _d836 |
||