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Business to business marketing management :

Zimmerman, Alan

Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. - Third edition. - London : Routledge, c2018. - xiv, 438 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781138680760 (Pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .Z56 2018

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