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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

By: Zimmerman, AlanContributor(s): Blythe, Jim [author]Material type: Text

TextPublication details: London : Routledge, c2018Edition: Third editionDescription: xiv, 438 pages : illustrations ; 25 cmISBN: 9781138680760 (Pbk.)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .Z56 2018

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.13 Z56 2018 CIRC (Browse shelf(Opens below))	19-0146	Available	Circulation		35351

Includes bibliographical references and index.

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