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Basic understanding to hospitality and tourism marketing with IMC /

Velasco, Evelyn O

Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, Enrique S. Perez. - Manila : Unlimited Books Library Services and Publishing, Inc.. c2017. - viii, 134 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 9789719654681 (Pbk.)

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3 / .V45 2017

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