Basic understanding to hospitality and tourism marketing with IMC / (Record no. 14234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200518162425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200518b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719654681 (Pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3 |
| Item number | .V45 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velasco, Evelyn O |
| 245 ## - TITLE STATEMENT | |
| Title | Basic understanding to hospitality and tourism marketing with IMC / |
| Statement of responsibility, etc. | Evelyn O. Velasco, Daryl A. Javier, Enrique S. Perez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing, Inc.. |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 134 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Javier, Daryl A |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perez, Enrique S |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk. | MMSU Main Library | MMSU Main Library | 05/18/2020 | Purchase (GBT) | 340.00 | TX911.3 V45 2017 F | 35533 | 05/18/2020 | 19-0255 | 05/18/2020 | Books | Circulation |