Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Pearson, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780132453134
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K67 2010 CIRC
647.94
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston : Pearson, c2010. - xxiii, 683 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780132453134
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K67 2010 CIRC
647.94