Mariano Marcos State University

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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Kotler, PhilipContributor(s): Bowen, John T | Makens, James CMaterial type: TextTextPublication details: Boston : Pearson, c2010Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 28 cmISBN: 9780132453134Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 LOC classification: TX911.3.M3 | K67 2010 CIRC
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Holdings
Item type Home library Shelving location Call number Status Date due Barcode
Books Books MMSU Main Library
Circulation TX 911.3.M3 K67 2010 CIRC (Browse shelf(Opens below)) Available 28553

Includes bibliographical references and index.

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