Advertising :
Wells, William, 1926-
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130872180
Advertising.
HF5823 / .W45 2000
659.1
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0130872180
Advertising.
HF5823 / .W45 2000
659.1