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Basic marketing :

McCarthy, E Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 10th ed. - Homewood, Illinois : Richard D. Irwin, c1990. - xviii, 732 p. : ill. ; 26 cm,.

Includes bibliographical references and index.

ISBN: 0256068658 (Pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M32 1990

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