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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E Jerome Contributor(s): Perreault, William D Material type: Text

TextPublication details: Homewood, Illinois : Richard D. Irwin, c1990Edition: 10th edDescription: xviii, 732 p. : ill. ; 26 cmISBN: 0256068658 (Pbk.)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M32 1990

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5413.13.M32 1990 CIRC (Browse shelf(Opens below))	89-0487	Available	Circulation		15132

Includes bibliographical references and index.

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