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Marketing /

Hunt, C Shane

Marketing / C. Shane Hunt, John E. Mello. - New York, New York : McGraw-Hill Education, c2015. - xxxviii, 454 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781259095603 (Pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H86 2015

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