MARC details
000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
mmsu18-0393 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190515160244.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
171014t20172017enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1119259193 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781118556849 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn975363949 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LUNQA |
Language of cataloging |
eng |
Transcribing agency |
LUNQA |
Modifying agency |
OCLCF |
-- |
INU |
-- |
YDX |
-- |
BTCTA |
-- |
BDX |
-- |
ORU |
-- |
TXI |
-- |
IAI |
-- |
DLC |
-- |
ULS |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM742 |
Item number |
.M34 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mahoney, L. Meghan, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Strategic social media : |
Remainder of title |
from marketing to social change / |
Statement of responsibility, etc. |
L. Meghan Mahoney and Tang Tang. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Chichester, West Sussex, UK : |
Name of producer, publisher, distributor, manufacturer |
Wiley-Blackwell, |
Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 347 pages : |
Other physical details |
illustrations ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Online social networks. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
User-generated content. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst00977272 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01741098 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
User-generated content. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01743487 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Tang, Tang |
Titles and other words associated with a name |
(Writer on social media), |
Relator term |
author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |