Consumer behavior : (Record no. 314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01078cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14095139 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071106689 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33 |
| Item number | H38 2007 CIRC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3420973 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 1853 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 790 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States. |
| 9 (RLIN) | 1854 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Geographic subdivision | United States. |
| 9 (RLIN) | 1855 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 9 (RLIN) | 1856 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 9 (RLIN) | 1857 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J. |
| 9 (RLIN) | 1858 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk : Bp | MMSU Main Library | MMSU Main Library | 07/05/2011 | Purchase | 2460.00 | 1 | HF5415.33.H38 2007 CIRC | 28613 | 03/27/2019 | 03/20/2019 | 10-0170 | 10/10/2017 | Books | Reserve |